Future research should investigate the differences and similarities between B2C and B2B eWOM communications. Also, studies should investigate how these types of communications can be improved and ways to deal with negative eWOM. It is important for companies to respond to comments on social media. Additionally, future research should investigate its perceived helpfulness by customers.

With billions of users active across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, the opportunity to build a loyal following and generate sales is bigger than ever. In today’s digital-first world, social media is not just an option for businesses, it’s a necessity. With billions of active users across platforms, the opportunity to reach, engage, and convert customers has never been greater. Unlike traditional marketing, which relies on one-way communication, social media marketing creates a two-way dialogue between brands and consumers. A well-executed strategy can turn casual followers into loyal customers and even brand advocates, making it a powerful tool for business growth. The best social marketing platforms can vary depending on your business goals, target audience, and the type of content you plan to share.

Analyze Your Social Media Insights Regularly And Tweak Your Strategy

Before we reach the end of this article, let’s convince you about the importance of social media marketing with these interesting statistics. Platforms like Facebook and Instagram offer robust targeting options, allowing you to precisely reach your ideal audience. Experiment with different ad formats, such as image ads or carousel ads, to find what resonates best with your audience. Remember, a balanced approach combining organic and paid strategies can significantly amplify your reach and impact. While they’ve built a strong organic presence, they also leverage paid social campaigns to promote a lifestyle, drive direct traffic, and boost sales.

Sharing links to your website or blog on social media can also drive traffic to your site and improve your search engine optimization (SEO), too. Using social media for marketing is one of the most powerful ways to engage and interact with your audience on multiple levels. But social media marketing is more than just posting content for likes.

For example, look at how many likes your content gets each week and/or month to make sure it’s increasing. You might want to calculate เพิ่มยอดวิว engagement relative to your number of followers. Plus, you might get engagement from people who don’t (yet) follow you.

You’ll learn how to create memorable and unique content that stands out in comparison to the competition. HubSpot offers a free social media certification course that teaches you how to engage with your customers and improve conversions. You’ll also gain a better understanding of how to develop your strategy, extend your reach, and measure your social media ROI. Any metrics tracking tool you use will give you a better understanding of what your followers and audience respond well to and what you should consider modifying to improve engagement. Look at your analytics to see when you get the most engagement, and create a posting schedule that speaks to those times. Then, you can begin experimenting with more or fewer posts — as well as other factors such as the time of day you’re posting on social — to determine what provides the highest level of engagement.

Regarding planning and publishing, these elements are fundamental to social marketing. Sharing on social can be as straightforward as posting a blog, photo, or video, much like you would on your personal accounts. Each part of the strategy should answer one specific question, and every good strategy will have these key components.

Integration With Broader Marketing Efforts

Another important factor is ensuring you respond to customer comments in a timely manner. Pinterest marketing is insanely popular, especially among Gen Z and Millennials. Over 465 million people use this visual pinning platform every month to find inspiration and their next purchase. Like Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece. Both leaders and practitioners can disprove assumptions from the valuable insights social data provides.

Ogilvie et al. (2018) investigated the effect of social media technologies on customer relationship performance and objective sales performance by using two empirical studies conducted in the United States. The second study used 181 respondents from the energy solution company. It was found that social media significantly affects salesperson product information communication, diligence, product knowledge and adaptability, which in turn affect customer relationship performance. It was also found that the use of social media technologies without training on technology will not lead to good results. Thus, the results propose that companies should allocate the resources required for the proper implementation of social media strategies.

Youtube Enables Creators To Share More Data With Brands

Furthermore, the list of theories can be used to justify the novelty of future research where a new theory is applied. Notwithstanding the productivity of the research streams, several promising avenues avail for advancing knowledge across all research streams. Figure 1 indicates that research on social media influencer marketing began to flourish 10 years (i.e., 2018 onwards) after the concept of was introduced in 2008 [63]. Avoid focusing on vanity metrics since they create a flawed perception of success. A high number of followers does not necessarily mean that your social media marketing efforts are successful.